Skip to content
Two build slots open for Q4 — MVP sprints start every second Monday. Reserve a slot

Search case studies, services and journal entries.

Journal

Nine reasons App Store review rejects an app, and how to avoid all of them

Rejections feel arbitrary until you have collected enough of them. Here is the list we check against before every submission.

App Store review is not random. After a few dozen submissions the same causes appear again and again, and almost all of them are fixable in an afternoon if you know to look.

The recurring ones: no in-app account deletion when there is account creation; subscription terms not shown clearly before purchase; the privacy questionnaire not matching what the app actually collects; demo credentials that have expired; sign-in with a third-party provider offered without an equivalent private option; a feature that duplicates system functionality without adding anything; placeholder content still visible; crash on first launch under a restricted network; and screenshots that show features the build does not contain.

We check every one of these before submitting. It takes about ninety minutes and it is the difference between shipping on Tuesday and shipping the following Monday.

Leave a note

Your email address is never published. We read everything.

Let’s scope it properly

Tell us what you want to ship. We will tell you what it really takes.

Send us the shape of your idea and we will come back with a written scope, a realistic timeline, a fixed price band and the risks we would want to kill first. No decks, no discovery invoice, no pressure.

  • Written scope, not a sales deck
  • Reply within one business day
  • NDA on request, before you share anything

Send a two-line brief

Prefer the long version? The full brief takes about three minutes and gives us everything we need to quote properly. Open the full brief

Thanks — your message is in our queue.